Prospecting…must…be…done.
Why Outbound Still Matters in 2025
If you’re anything like me, you HATE a cold email. It is THE worst form of prospecting because it’s easy…. You don’t have to learn any skills as you let the machine do the work for you. “Personalized” means getting emails that aren’t, with the title of it “I saw you did this… {first name}. Sales professionals never settle… They keep pushing to get better int their craft.
In a digital era swamped with LinkedIn messages and impersonal emails, you might hear that “cold calling is dead.” The truth, however, is far from that. In 2025, outbound cold calling remains a cornerstone of B2B growth—especially when paired with a well-coordinated, multi-channel approach.
These stats alone should make you reconsider your perspective on cold-calling…
Over 50% of B2B leads still originate from cold calling .
More than 80% of sales directors say the phone is essential for outbound leads .
Companies that skip cold calling experience 42% less growth compared to those who don’t .
If you’re not dialing and connecting every day—you’re simply not playing in the game. You're on the bench… and you won’t get called into the game.
Cold Calling: Lower Stats, Bigger Impact
Sure, the success rate on cold calls may look small—but it still fuels pipeline and opportunity:
Average cold calling success rate (turning calls into booked meetings): 2.3% in 2025—down from nearly 4.8% in 2024 .
Top-performing teams can push this to 6–10% with better targeting and personalization .
Connect rate (call answered): average reps hit 5.4%, but top quartile reps score 13.3% by dialing more intelligently .
And persistence pays off: most conversions come after multiple attempts—often 5 to 8 calls per lead .
In short: the numbers may seem low, but the ROI on consistent effort—especially by top performers—is compelling.
The Power of Multi-Touch Cadence
No single channel wins the game, though — outperforming teams weave together phone, email, LinkedIn, SMS, and even video.
Teams combining cold calls + email + LinkedIn outreach enjoy 28% higher conversion rates .
Cold calling nearly doubles email reply rates—even when you don’t connect live (3.44% vs 1.81%) .
Cold email, as part of a cadence and with strong personalization, can improve response rates by 32% over generic emails .
Picture this mini‑cadence:
Day 1: LinkedIn connection request
Day 2: Personalized cold email
Day 3: Cold call
Day 5: SMS or short video message
There’s not one way to get prospects, but there are foundations that need not be ignored.
Data, Timing & Personalization: The Game-Changers
Outbound only works when you do it smart:
71% of buyers prefer to hear from sellers early in their buying process—especially when introducing new ideas .
Truly personalized opening lines make all the difference. Not the fake AI stuff…. Real personalization boost meeting chances by 70%; even saying “reason for calling” raises success by 2.1% .
Outbound B2B data decays fast—around 22% per year—so clean, accurate contact information is non-negotiable .
82% of buyers agree to meet after a series of value-driven calls—proving sustained personalization wins and persistence.
Ask Yourself: Are You Prospecting Every Day?
If not, here’s what you could be missing:
Pipeline growth: consistent effort stacks up—top-tier sales professionals deliver massive monthly pipelines using multichannel dialing cadences .
Missed meetings: cold calling accelerates email replies and strengthens cadence effectiveness .
Competitive disadvantage: 80%+ of teams rely on phone outreach—skipping it leaves you off the radar .
Lower conversion ceiling: average cold calling success remains modest—only by dialing daily and refining strategy can you edge higher .
Daily, deliberate effort, combined with optimized touchpoints and intelligent outreach, separates the winners from the rest.
How to Execute a Daily Multi-Touch Outbound Strategy
Here’s how TenFold Strategies can guide your team to thrive:
Clean, targeted lists—refresh monthly; avoid wasting calls.
Balanced cadences—mix LinkedIn, email, calls, SMS, and video (e.g., Day 1–Day 5 as outlined above).
Personalization at scale—use data points (“shared group,” “recent news”) to make it human.
Consistent daily prospecting—just like reps train muscles—reps sharpen pipeline.
Track and optimize—measure connect rates, call lengths (~90 sec), days-of-week effectiveness (Tues/Thurs wins), and progress over time .
Layer in coaching and tech—AI boosts productivity, cuts admin, improves scripts, and provides data-driven feedback .
Don’t Skip a Day—It Costs You
If you’re not prospecting every single day with a smart, multi-channel cadence, you’re literally leaving money on the table. The data shows that persistence, personalization, and precision—delivered daily—supercharge outbound results.
With TenFold Strategies guiding your execution, daily outreach isn’t just sustainable—it’s transformational.
Let’s connect and discuss how we can help your team execute!
